What is Instagram’s “Swipe-Up” Feature for Stories?īy enabling influencers and brands to post links straight to their Instagram Stories, the Instagram swipe-up feature has changed the way Instagrammers engage with their audiences and earn more followers. Refer to the image below to learn what a typical Instagram Story looks like. Once the 24 hours are up (starting from the time you uploaded your Story), it will no longer be visible to your followers on your profile.Īfter uploading your Story, you may choose to add it as a highlight to your profile (another one of Instagram’s features), store it to your phone/PC for later use, or let it disappear after 24 hours using the regular Story mode.
Instagram’s Stories feature allows you to temporarily share images or videos with your followers for a fixed period of 24 hours. Involving your followers in a call-to-action has become easier now that you can directly add links in Instagram stories using Instagram’s massively popular “swipe-up” function. This is because posting links on individual captions’ posts did not redirect to another page.īut now, with Instagram’s swipe-up feature, things have become much easier! Such a ‘link-in-bio’ can be seen in the image below.Įarlier, you had to make your followers see your Instagram Story, head over to your profile, and then click the link in your bio. Whether it was for them to access your business’s most recently released information or some other resource, redirecting them away from your post to your bio seemed to be the only option for actualizing a viable call-to-action.
Can you remember the number of times you had to redirect your Instagram followers to your often-cited link in the bio?
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